SEO Service in Northwest Ohio

Owner, Mark Tassell, has had first-hand experience with Search Engine Optimization (SEO) since the early 2000's.  Mark operated a postal service business in London, UK for over 20 years before relocating to the USA.  His knowledge in SEO stems from when he built and managed his own websites.  SEO started out as curiosity and he would speed a lot of spare time managing his own SEO through enjoyment.  This has now grown in staying up to date with the latest practices and technology and helping other businesses succeed with SEO. 

Search Engine Optimization, abbreviated as 'SEO', is the ongoing use of various techniques to improve a website to gain higher natural rankings within Search Engines.   Search Engines are constantly changing the methods they use to decide what results to display to a user when they search for something.  We stay up-to-date on the best practices and adhere to the standards Search Engines require. 

We can help you with technical improvements, content and link-building processes. 

SEO improves your organic ranking in Search Engines which leads to more traffic to your website.  Organic ranking is your websites natural or 'free' ranking.  Your ultimate long-term goal will be to have the best natural ranking in Search Engines as you can. 

Your organic ranking is described as 'free' compared to paying to advertise at the top on Search Engines via PPC (Pay-per-Click), which is becoming more and more costly and competitive. 

However, natural organic listings in Search Engines doesn't happen overnight and is a long-term goal. It doesn't cost anything to have good natural ranking in a Search Engine, but it will cost you an investment of time, money or perhaps both into working the traffic flow to your site to get you those better natural rankings. 

Overall, long-term SEO yields better and more cost-effective results than paying for Pay-per-Click (PPC) advertising, but it is a long-term goal and most business use a mixture of both of these methods in their digital marketing plan. 

Yes!. However, this is very often time that businesses do not have. It takes a huge amount of time and keeping up to date with the ever-changing standards and recommended practices.  Knowledge build-up over time yields good results.  

Every website will have a set of opportunities and challenges to overcome. The more things you can do to improve your SEO, the faster things happen and the better long-term result you get.

No two websites are the same and there isn't a 'one size fits all' price or time input.  The amount of time it will take for an initial audit depends on the size of your site, how competitive your marketplace is already. 

We start with an initial audit in multiple areas of your site and your online presence in general to see where you are at and why you are where you are.

We then present this to you with a proposed list of any immediate improvements that maybe in your detriment. We will also propose ongoing SEO methods that can be done, together with how much time or effort will be needed ongoing for snatching up these opportunities. We work out a plan to suit how much time and money you want to invest into some good SEO. 

We primarily focus on quality useful site content, technical website improvements and link building.